ext_52338 ([identity profile] featheredfrog.livejournal.com) wrote in [personal profile] marnen 2007-09-22 08:54 am (UTC)

Ever wondered WHY some merchants impose these minima? It's certainly NOT to be "pesky" to their paying customers. No sane merchant would do that. Merchants cut close margins anyway. Sometimes, on small sales, the fees on the cards are more than any margin at all. The solution other than a purchase minimum is to either

  1. Impose a fee on small (or all) credit card sales

    Not permitted by the card companies, either...

  2. Raise prices across the board

    This means cash-customers are subsidising your cc convenience, and let's not forget "Wally's has it cheaper..."

  3. Offer a discount for Cash

    "Discriminating" against the CC user, and, incidentally, prohibited by "the rules", too

  4. Eliminate Credit Cards entirely

    You KNOW what that would do for sales

So what's a merchant giving you good prices to do? IMO the merchant is offering you an additional service by accepting your CC -- you SHOULD be paying for it.


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